Content marketing has absolutely exploded over the past decade. What was once thought of as just another digital marketing strategy is now widely seen as a necessity for most businesses. But while a lot of businesses and organisations have made the commitment to content marketing, not all have developed an actual strategy for how their content will be created, distributed, and promoted.
This creates a major problem in a world where content is absolutely everywhere. To give you a better idea of just how important this is, here are a few reasons that you need a content marketing strategy.
Search Engines Are Flooded with Content
The amount of content that is created every minute of every day is absolutely astounding. Some estimates even venture to say that there are over 250,000 new pieces of content posted on the web every 60 seconds. Obviously, with this type of volume, competition becomes fierce.
In order to compete, a content marketing strategy is an absolute must. From how you create and distribute SEO content, to how it is promoted to potential customers, you need to have a documented strategy if you want to have any chance at competing.
Developing Trust Between You and Your Customer/Client Base
Another, and potentially even more important, reason that having a content marketing strategy is important is because of the impact that it can have on developing trust between you and your customer/client base. Trust is an essential part of any transaction or relationship, and cultivating an environment for trust to flourish can be a challenge.
Content marketing, however, is able to simplify this process by providing you with an avenue to build trust with your customers and clients. By creating and sharing instructional, educational content that is relevant to their needs, you are able to prove to them that you can be trusted as a reliable service provider.
Increase in Organic Traffic
As you probably already know, achieving SEO success is something that does take a significant amount of time to achieve. A website owner cannot simply begin writing content today and end up ranking at the top of search engines the very next day.
When committing to this process, however, there are many benefits to look forward to. For one, the increase in organic traffic to your site can lead to significant increase in revenue as well.
Organic traffic is one of the highest converting forms of traffic, as it often brings consumers to your website when they are in their buying cycle. And who doesn’t like an increase in profits?
It is hard to argue against the overall importance of having a documented content marketing strategy in place. If you do not feel that you have the expertise to handle this on your own, there are experts out there that can help you with this process. Hiring one may well turn out to be one of the best decisions that you make as a business owner.